Running a small business can be hard and super expensive. When it comes to marketing your business and spreading the word most people think you have to spend money to make money, but often times you're just spending money. 
Here are over 75 marketing strategies that are designed to make you money within 30 days. These are the strategies that we implement in our 3X3 package where we create a custom strategy that brings in 3 times more revenue for your business in just a few weeks. ( Book a strategy session >>> )
Be sure to download your free copy of the checklist and tracking calendar and to implement 4 to 5 of the strategies each week and see your profits multiply. Here are 25 of our favorite methods that we include in our monthly services to get you started. Don't forget to download your free checklist with 50 more strategies. 
1. Create a time-sensitive seasonal promotion for one of your services or products.​

This adds a sense of urgency to buy or book with you without seeming too salesy or pushy. In fact your clients and customers want these type of offers. According to a Technomic study, 43% of consumers report that it’s “important or extremely important” to them that restaurants frequently offer new or seasonal items on their menus. The study also reported that 26% of the respondents would pay slightly more for those limited-time, specialty offerings.
2. Sponsor a local event or activity.

Make sure that in exchange you receive access to the email addresses of participants so you can offer them a special promo to claim after the event is over. Invite your favorite customers and stage a visit by a local athlete, politician, news personality or sports mascot. Consider seeing if a non-profit or special interest group would like to hold an event in conjunction with your store.
3. Partner with another local business even if your business is online. 
Cross promote complementary products. Cross-promotion, or co-marketing, means teaming up with another business to create a promotion that benefits both of you. The key is to collaborate with a business that doesn’t directly compete with you.
4. Launch a loyalty program and offer rewards to customer after their 3rd visit. 
If you reward customers early on they're more likely to become set regulars and even send you referral business. Loyalty program members are your restaurant's best friends. They see value in visiting often, and they’ve also likely opted in to receive regular content (personalized emails, text messages, push notifications) that keeps your business at top of mind. 
Loyalty stamp cards are old school and not great for the environment, so modernize this promo style by launching your own app. You’ll keep things streamlined for your staff and your customers, and the tool will make it easier for your members to earn rewards.
With a mobile app we can set up you can take advantage of geofencing technology and push notifications to send messages directly to your customers' phones, informing them of events, specials, and promotions when they're in your neighborhood.
5. Write and publish an ebook and sell it on your site or in exchange for their email.
It can be a fitness, beauty or food guide anything that aligns with your target audience. It's best to position it as a tripwire product. This is a low-ticket item that solves a very specific problem in your buyer’s life. You can use these earnings to pay for your ad spend.
6. Run a Webinar.
Webinars, or Web-Seminars, are a great way to generate new
business. Webinars allow you to generate know, like, and trust with
a prospect in one encounter.
7. Host a Workshop, Bootcamp or Challenge. 
These can be in-person or online. These are great for fitness businesses because clients pay upfront rather than per session. Also good for businesses that need to provide training on their products.
8. Run a flash sale. 
A flash sale is one of highest converting strategies that I've seen in the past 3 years is the “Flash Sale.” This promotion can be used without a mobile app, but utilizing the mobile app’s capabilities of sending a Push Notification really takes the “Flash Sale” and 3x's its power. The beauty of a Flash Sale is that it’s an element of surprise for your customers and clients. It’s an “act now and you’ll be rewarded if you do” scenario. You’re engaging your customers to do something they didn’t plan on doing, and you’re going to reward them for taking this action.
9. Send out a press release.
A press release is a great way to mark the occasion of new products, employees, or promotions. be sure to change up the formatting of each press release so that each one stands out. Always include employee quotes and images of what you are promoting; both are integral to any journalist picking up your press release. 
If you can't afford to hire an agency you can book a PR starter kit here >>

10. Create a Business card coupon.
Print the back of your business card so that it doubles as a coupon. This will encourage people you meet to purchase from you as well.
11. Create a Testimonial Video.
Create a video featuring all your positive reviews and testimonials and send paid traffic to it. When we create testimonial videos conversion rates are higher than regular ads.
12. Run an Instagram giveaway with a free product or service.
Highly successful when promoting high priced products and services as the higher the incentive the more people will enter the giveaway. Boost your reach with Instagram ads >>> 
13. Optimize your social media profiles. 
Focus on 3 platforms to target your ideal customers and clients. Don't have the time? You can hire a dedicated account manager for a low monthly retainer here >>>
14. Get listed on a niche local directory.

For example the Chic Wedding Directory is great for beauty, fitness and wellness professional who wish to build a stream of local bridal bookings. 
15. Web banner ads.
Buy banner advertising on websites that target your specific market. One popular idea is to include a trivia question in your ad and offer a discount or deal if the user gets it right. You can book a free media buying consultation and we'll make sure your ads are seen on the right websites. 
16. Organize a flash mob.
This is a fun promotional stunt that people love. Organize volunteers to do a dance or other activity in a popular area at a specific time. Consider having someone videotape it and then upload it to Youtube.
17. Go green.
Make your products or services eco-friendly. Advertise your environmentally safe practices, and people will respect you more for it. A  mobile app allows you to go paperless in many ways. Book your free strategy session here >>>
18. Free ‘X’ If You Buy Before ‘Y’.
Can be great for companies like gyms or other monthly paid membership companies. For example gyms can offer a free personal training session with every membership sign up through the month of April.
19. Use your voice mail.
Your voice mail message is a great marketing opportunity to offer special discounts or mention new products. You can even hire a professional voiceover artist to record your message.
20. Newspaper or magazine ad.
Take out ad space in a periodical to appeal to a specialized audience. With Chic Wedding Guide you receive an ad and a native article promoting your services. 
21. Offer free services to influencers in your industry.
Find on brand influencers in your industry and offer them free products or services. They'll share your business information and services with their audience. We posted an Instagram story on the Chic Wedding Guide account and our client received 3 bookings in just 2 hours.
22. Produce a “how to” show.
Book some airtime on local public access cable channels. You might still have to pay for the rental of some equipment, but public airtime is free. Be sure to promote the show in print or on your website, blog, or social media network.
 
23. Facebook Lead Ads.
Facebook Lead Ads are a great way to run a lead generation campaign on Facebook, and to provide an offer or information designed to convert leads into customers. Get started with Facebook Ads for just $500 >>
24. Go Live on Facebook.
The key is to promote your Facebook Live like you would promote an event. Make sure your fans know when you are going live (use your email list, other social media platforms, even Facebook advertising) to build some hype around the live stream to get more viewers. Go live for product launches, demos (great for medispas) or even stream one of your fitness sessions. 
25.  Launch a Youtube channel and run Youtube ads.

After your video is uploaded and optimized, it’s time to start using Facebook and YouTube advertising to drive traffic to your video while it ranks organically. YouTube has many of the same targeting options as Facebook, and if someone watches less than 30 seconds of the video, you don’t pay a cent!
Credit: This Article first appeared at Movefwerd.com